It’s simple logic: your work space has a big impact on how your people work. It has the power to inject energy or it can drain productivity. It makes a powerful first impression on customers and suppliers. Even if you feel the space is ‘OK’, you’re missing a trick: there’s so much potential to boost your business by ensuring your office is on brand.
Successful businesses realise the value of investing in their brand, developing a design style and ethos that resonates with their customers to build advocacy and a sustainable business. They build the website, activate all the social media channels and produce clever, eye catching marketing, on and offline.
But what about where the real action happens: at the heart of your brand, where your people are and where they bring your brand to life? If you regularly welcome clients, customers or suppliers to your premises, it’s even more important for your space to embody your brand: they’ll be positively impressed by your attention to detail and investment in your business, so they’ll value it more and want to deepen relationships with you.
More and more organisations in every industry are exploring how work space influences business culture. In fact, the Commission for Architecture and the Built Environment (CABE) recently found that 24% of workers felt that their office space was important to their job satisfaction. Plus, more than 90% of decision-makers believed that office layout directly influences performance, and those who buy into the brand, understanding the organisation’s vision and values, are more engaged.
Creating a space that reflects and enhances your business ambitions is one of the easiest and most effective ways to bring your brand to life. But where do you start?
Well, it goes back to your brand values. If you’re a professional services business operating in a conservative industry such as accounting or law, you won’t want to be too heavy handed with the bean bags and bright colours. Conversely, if you’re a tech or digital start up, how do you differ from all those other funky outfits that have cornered the market in breakout areas and chill out zones?
We often advise starting with your people, purpose and brand personality. Every business has one, and your brand is essentially all your best qualities and values amplified.
More than anything, you want to create a space where your people are excited about coming to work every day, where they not only want to show up, but to stand out, where they can be productive and perform to their best ability.
Employees who love where they work are more engaged, productive, happy and healthy. And this is something HR professionals and executives are continuing to explore.
They’re setting to out create an employee experience that begins with the application form and carries right through to the everyday, whether that’s catered meals or onsite dry cleaning, through to the latest technology and, of course, work spaces that are anything but nine to five.
It’s the kind of stuff that inspires us to keep innovating our product range, ensuring our business customers can transform their work environments with minimum disruption, achieve the highest quality at the best possible cost and a work space that is a joy to work in over the longer term:
- Quebix is a completely configurable, stackable storage and display solution, that you can choose in almost any standard or special finish to make it bespoke to you.
- Cosy Cove creates flexible, casual space within a storage run, giving your teams more opportunities to break out or brainstorm.
- StorageWall comes with a huge choice of finishes and internal options, applied graphics and special finishes to bring your brand to life.
- Fast Lockers are the easy, smart way to give your people personal, secure storage.
If you’re interested in finding out more about how you can build your business by bringing your brand to life, give us a call – we’d be delighted to see how we can help to achieve your ambitions!
